When a boutique architecture firm that's talented and proven, but lesser known to the public, reaches out to Modmacro for marketing and strategic communication ...
A common first marketing step for most small businesses is a website. Since customers rarely call companies after hearing about them through offline advertising, a strong web presence is essential. Nowadays, it’s normal for people to research businesses and decisions online before making a purchase or even before making contact with a company. A good looking site is no longer sufficient. In order to convert visitors and customers and extend your brand, you’ll need a clean, professional site with an effective message.
If you’re in La Jolla or you’re looking to attract new business in the La Jolla area, Search Engine Optimization (SEO) is an important strategy to consider. More people are searching on Google than any other search engine. You need customers to find you when they search, so our goal is to place your company on the first pages of Google search engine results pages (SERPs).
Over the past few years “SEO” has come to mean many different things to many different people. But for us, SEO is all about organic search rankings. Often utilizing a variety of techniques, our integrated marketing typically includes SEO at the core.
SEO in La Jolla is basically all about earning the highest Google search rankings for your target keywords. We start with SEO keyword research, where we research your unique industry and analyze the specific keywords to optimize for. These keywords are based on traffic potential and competition. We also provide keyword analyses for existing websites that show your company’s current search engine positions for each of the target keywords.
Content marketing, SEO, digital advertising, email marketing, link building, and more are all part of our internet marketing plans. But our primary objective in all our marketing plans is business growth. So if you are looking for a personalized boutique experience and a partner who specializes in marketing small businesses, we might be the right fit.
We’ll share your story and place your business in front of the right people and in the right places, specifically in local and national news or even in media outlets like industry publications and magazines. So whether you want to gain exposure in the La Jolla area, or you want to get coverage nationally, we’ve got you covered.
Modmacro PR typically includes elements of SEO, internet marketing, social media, advertising, content marketing, and more. But each integrated marketing plan is tailored to your company’s unique goals, your industry, and your budget.
Owning and operating local and national media sites, which we can leverage to your benefit, is what makes Modmacro unique among nearly all digital marketing firms serving La Jolla.